Follow the Google Webmaster Guidelines
Pretty good resource guild for beginners and professionals alike who like to see if they are following the correct standards set out by Google, when it comes to finding your site among the WWW it pays to be seen.
Also includes a great little tool to do a sample indexing of your site. See what the spider bots see by showing you the title, description, all outbound links, common words and phrases.
Be sure to follow me on twitter!!!
